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师资介绍
黄宇菲
教育背景:英国约克大学管理学博士 Doctor of Philosophy - PhD in Management , University of York, UK
研究方向: 社交媒体营销 (Social Media Marketing), 品牌代言 (Brand Endorsement), 消费者行为 (Consumer Behavior), 消费者心理学 (Consumer Psychology)
职称:
办公室:
电子邮箱:yufeihuang@xmu.edu.cn




教育经历:

博士 - 管理学博士 (2017年10月 - 2024年7月), 约克大学,英国

Doctor of Philosophy - PhD in Management (2017- 2024), University of York, UK

硕士 - 国际营销管理学硕士 (2015-2016), 利兹大学, 英国

Master of Science - MSc, International Marketing Management (2015-2016), University of Leeds, UK

学士 - 物流管理学士 (2011-2015), 北京工商大学, 中国

Bachelor of Science - BSc, Logistics Management (2011-2015), Beijing Technology and Business University, China


工作经历:

1.会议助理-联合国总部,大会和会议管理部门,美国纽约,2023 年 9 月– 2024 年 3 月(协助高级政府间会议,并为联合国第一和第四委员会进行一系列历史研究和定量考察)

Conference assistant, Department for General Assembly and Conference Management (DGACM), United Nations Headquarters, New York, 09/2023 – 03/2024 (Assisting high-level intergovernmental meetings and undertaking historical research and quantitative examination for United Nations committees)

2.随行翻译- 金砖国际合作卫生健康委员会,中国办事处,中国厦门, 2023 年 4 月, 2024年10月(为南非南非国民议会事务主席弗罗里克等政府成员翻译)

Interpreter and assistant, the China office of BRICS Committee for International Cooperation Healthcare (BCICH), 04/2023.(Interpreter and assistant for important members of the government of South African and BRICS China office members, in BRICS Industrial Leaders Summit and BRICS Multilateral Cooperation Summit)

3.创办约克大学国际学生公益英语课,2021 年 11 月 – 2022 年 8 月(在约克大学创建组织了每周的免费英语课程,帮助国际学生提高语言能力并了解英国的英语文化)

Founder of An English Class for International students at the University of York, 11/2021 - 08/2022 (I had set up and organised weekly free English classes to help international students improve their language abilities and learn English culture in England.)


教授课程:

企业文化与战略管理 (Managing Business Culture and Strategy), 客户服务文化构建 (Creating a Culture of Customer Care), 国际市场综合 (International Marketing: The Mix), 营销调研理论 (Marketing Research Theory), 国际商业环境 (International Business Environment: Geographical Influences), 商务导论 (Introduction to Business), 市场学导论 (Marketing: An Introduction), 计分单元1 (Graded Unit 1), 计分单元2 (Graded Unit 2)


学术发表:

1.Huang, Y., Fastoso, F., Jimenéz, H.G., Banerjee, S. (2023). How Are Peer Endorser Characteristics Related to Brand Selfie Attitude? An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.

2.Lu , Wijayaratna K, Huang Y and Qiu A (2022) AI-Enabled Opportunities and Transformation Challenges for SMEs in the Post-pandemic Era: A Review and Research Agenda. Front. Public Health (SSCI, IF=6.461) 10:885067 Doi:10.3389/fpubh.2022.885067


获得奖项:

1.学术会议最佳论文奖, 2022 年 (由英国纽卡斯尔大学商学院主办的首届东北数字营销大会发布)

BestPaper Award, 4th July 2022 (Issued by 1st Annual Northeast Digital Marketing Conference, Newcastle University Business School, the United Kingdom)

2.中国国家奖学金,2018-2020 年(CSC 国家留学基金委公派博士出国留学)

CSC scholarship for PhD, 2018-2021 (Issued by China Scholarship Council)



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